Skims Named Underwear Partner of the NBA
In a groundbreaking move that signals the convergence of sports and fashion, the National Basketball Association (NBA) has officially partnered with Skims, the renowned shapewear, intimates, and apparel label founded by none other than Kim Kardashian. The announcement, made on Monday, is set to reshape the landscape of both the NBA and the Women’s National Basketball Association (WNBA), along with USA Basketball.
This multi-year partnership solidifies Skims as the official underwear partner for the NBA, WNBA, and USA Basketball, promising to bring a touch of glamour to the world of professional basketball. The partnership is slated to take center stage during some of the league’s most celebrated events, including the highly anticipated NBA All-Star weekend in February 2024 and the thrilling NBA in-season tournament.
What sets this collaboration apart is the fusion of sport and style. Kim Kardashian’s Skims label is renowned for its commitment to enhancing body confidence, offering a wide range of shapewear, intimates, and apparel designed to empower individuals. Now, with this partnership, Skims will have the unique opportunity to become an integral part of the world of professional basketball, adding a layer of comfort and style to the athletes.
Furthermore, fans and followers of the NBA can expect to see Skims making waves across the league’s social media platforms and even on-court signage. This ensures that the partnership is not just limited to the players but will also be a prominent feature for fans tuning in from around the world.
This groundbreaking news follows closely on the heels of Skims’ recent announcement of its first-ever menswear collection. The launch was accompanied by high-profile promotions featuring male sports stars, including Oklahoma City Thunder player Shai Gilgeous-Alexander. Skims’ expansion into menswear hints at the brand’s versatility and its aim to cater to a broader audience.
The NBA’s partnership with Skims is a testament to the league’s willingness to innovate and embrace change. By joining forces with a fashion powerhouse like Skims, the NBA is setting a new standard for the intersection of sports and style. This partnership is poised to redefine what it means to be an official underwear partner for a professional sports league, giving fans and athletes alike something exciting to look forward to in the upcoming seasons.
As fans eagerly anticipate the 2024 NBA All-Star weekend and other marquee events, it’s clear that the NBA and Skims are on the verge of something extraordinary, demonstrating that the worlds of sports and fashion can seamlessly come together, creating a dynamic and stylish synergy for all to enjoy.