Ghanaian artiste are talented but Nigerian artiste invest largely in their Craft – Joseph Matthew

Ghanaian artiste are talented but Nigerian artiste invest largely in their Craft  – Joseph Matthew

Award-winning Ghanaian afro-gospel singer and songwriter, Joseph Matthew has ranted on the issue of Nigerians being ahead of Ghanaians on the music front.

According to Joseph Matthew, it is not as if Nigerian musicians produce better sounds than Ghanaians do but Nigerians are a bit ahead because they have some serious investors who invest in their artists and their population is ten times larger than Ghana’s.

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“Ghana is like a state in Nigeria. We have less than 40 million population as compared to Nigerians who have a whooping a little over 300 million population. It means we are even doing well competing with numbers like that.  In order to get to the top, we do not need just good content. Ghanaians are even more talented than the Nigerians,” he told Okyerefour on Hot 93.9FM

The ‘Nyame Ye’ crooner disclosed that Nigerians always have an upper hand over Ghanaians because of the kind of support the whole populace shows their artistes, and also how their music promotion methods are structured is above par.

“Ghanaian artists are always crying about money but Nigerians wouldn’t mind breaking the bank just to market their music. They support themselves unlike Ghanaians” he added.

Joseph Matthew whose current song ‘Blessed’ is regarded as the best Urban gospel song currently, not just in Ghana but in Africa, said making money as an artiste in recent times is strategic and as such, Ghanaian musicians must be ready to invest heavily in marketing their craft. That, according to the UK-based Ghanaian afro-gospel singer is the only way they could make returns.

Have a feel of Joseph Matthew’s “Blessed” from below.