20+ SEO Audit Tools For Effective Website Analysis

A website’s performance depends heavily on its search engine optimization (SEO) strategy, and regular SEO audits are crucial to ensure that your site remains competitive.

An SEO audit evaluates various factors like content quality, keyword optimization, backlinks, site structure, and performance issues. The primary purpose of these audits is to enhance your website’s visibility on search engines by identifying strengths, weaknesses, and opportunities for growth.

SEO audit tools have become essential for digital marketers and website owners, providing invaluable insights into different aspects of SEO. In this article, we will explore more than 20 tools that will help you conduct thorough and effective website audits.

Key Elements of a Website SEO Audit

A successful SEO audit typically covers three main areas:

• On-page SEO Factors: Focuses on optimizing individual pages to rank higher in search engines, including keyword use, meta descriptions, headers, and internal linking.
• Off-page SEO Factors: Examines factors that occur outside of your website, like backlinks and domain authority.
• Technical SEO Factors: Involves crawling, indexing, mobile optimization, and website speed.

Each of these areas can be explored with different tools to improve your website’s overall SEO performance.

Importance of Regular Website Analysis

Conducting regular website analysis helps identify issues that might otherwise go unnoticed and ensures continuous improvement. Here are some reasons why regular SEO audits are necessary:

• Identify and Fix Issues Early: Regular analysis uncovers broken links, outdated content, and performance issues.
• Optimize User Experience: SEO audits help improve page load times, mobile usability, and overall user experience.
• Boost Rankings and Traffic: By resolving SEO issues, you can improve your rankings and increase traffic.

Free vs. Paid SEO Audit Tools

When deciding between free and paid SEO audit tools, consider the size of your website and the depth of analysis you need.

• Free SEO Tools: Excellent for basic audits and small websites, but they often have limitations on features.
• Paid SEO Tools: These tools offer more comprehensive audits, advanced reporting, and better support for larger websites.

Top Free SEO Audit Tools

Some of the best free tools include:

• Google Search Console: A fundamental tool that provides insights into how Google views your website, including indexing, crawling, and performance data.
• Google Analytics: Helps track traffic, user behavior, and conversion rates.
• Ubersuggest: Provides keyword tracking, backlinks data, and domain analysis.
• GTmetrix: Analyzes your website speed and provides optimization suggestions.

Top Paid SEO Audit Tools

Paid tools often offer more detailed analysis and advanced reporting features. Some top-paid options include:

• SEMrush: One of the most comprehensive SEO tools, offering site audits, competitor analysis, keyword tracking, and backlink auditing.
• Ahrefs: Known for its excellent backlink analysis and keyword tracking.
• Moz Pro: Offers a suite of SEO tools, including on-page audits, rank tracking, and link-building analysis.
• Screaming Frog: This tool is highly specialized for technical SEO audits, providing a deep crawl of your website.

Auditing a website is not a joke. It requires a lot of time and resources to work day in and day out. It demands a keen eye for detail as the auditor has to go through hundreds of pages. For this sole purpose, I always seek the best tools that SEO auditors use to make the auditing work much easier.

A lot of tools are now available in the market that make the work of SEO auditors much easier. Auditors do not need to spend much time doing manual checks on every web page. Today, you can easily find hundreds of different websites that have audit tools that help you identify the problems with your website.

However, it is important to note that using website auditing tools alone is not going to help you identify the problems in your system. You need to complement a professional auditing team to ensure that the results are up to the mark.

Wait, are you thinking about Google for searching for the best website audit tools? I suggest you should not waste your time doing that as I have compiled a list of some of the best website SEO audit tools from all over the Internet.

1. Ahrefs Site Audit

Ahrefs Site Audit is like a mini lab to examine your site’s health. The system can recognize 110+ technical issues, from critical errors to less-pressing matters. Whatever there is to harm your website’s rankings (broken links, redirects, images, or entire CSS and JavaScript files), you’ll quickly find and fix it.

When you see an issue that’s totally unclear to you, there’s no need to Google it. You can check Ahrefs’ dashboard to understand what’s wrong and how to make it right. Quite convenient! What also makes Site Audit convenient is that there’s no clunky software to install – this is a cloud-based tool.

It all depends on your website size, but in total website scanning goes quite fast. Since Ahrefs can crawl JavaScript pages besides HTML, no page will remain unchecked, and you’ll get a full picture of your site’s health.

2. GrowthBar

GrowthBar is a simple Chrome extension that gives you instant access to critical SEO data points about any website and unlocks the growth channels and keywords that are working for them.

The tool allows you to explore best-performing keywords, keyword ranking difficulty score, domain authority, backlink data, page word count, Facebook ads, and more.

GrowthBar makes it stupidly simple to execute SEO and grow organic traffic

3. Screaming Frog

If you are looking to analyze your complete website at once, on your desktop, then Screaming Frog is one of the best choices.

Although, not entirely an audit tool but more like a crawling tool, Screaming Frog crawls your website and presents to you all the possible SEO problems with your website.

It acts as a complete site auditing tool that reports on over 30 specific parameters: meta descriptions, outlines, response time, anchor text, security, etc.

Screaming Frog is the right tool to use if you have up to 500 pages. The tool returns with reports of over 30 metrics, including meta descriptions, outlines, response time, security, and anchor text, etc.

4. Sitechecker

Sitechecker is an all-in-one SEO platform that merges all SEO data in one place and helps to track a website’s performance.

It includes functionality for one-time checks (SEO audit, checking website positions by keywords, on-page SEO checker) and for regular monitoring (monitoring keyword rankings, tracking backlinks, website changes monitoring).

If you need to elevate page quality and SEO performance in one click, you should definitely try the free Sitechecker SEO extension.

Sitechecker has pricing plans for all needs. Clear design, how-to-fix guides, and custom SEO reports make the SEO website audit process faster and easier.

5. SE Ranking Website Audit

SE Ranking is one of the best tools that will not only help you identify the errors but will also help you to prepare a list of tasks that your content, web development, and designers can look into.

The tool crawls your website and comes back with more than 70 parameters like domain overview, pages, meta, content, images and links analysis, and mobile optimization.

What sets this apart from other tools is that it groups all the errors in one report, with easy-to-understand tips. Once the analysis is done, you can save the reports in PDF format for future use.

6. Seoptimer

Seoptimer is a free website auditing tool that not only reports your website’s critical errors but also recommends ways to improve your search ranking based on the evaluation.

You can easily download the Chrome extension and start working through your website pages one at a time.

7. Marketing Grader

Founded by HubSpot, Marketing Grader is a web-based tool that gives you a summary of your website with the option to expand on each point. It is a rather complex tool to use because it gives back a lot of overwhelming information and data to process.

Marketing Grader overlooks your social media pages, blog, website, mobile website, SEO, and lead generation to give you a better understanding of your website statistics. It is perfect for advanced SEO professionals who like to get into the details of where the website actually stands based on the content and links.

8. SiteAnalyzer

With a free 14-day trial, SiteAnalyzer is a great SEO audit tool. This tool brings you a report based on 50 parameters, which helps you identify your problem areas and fix all your technical SEO mistakes.

SiteAnalyzer gives you an in-depth analysis of your website with a global score on accessibility, design, networking, texts, multimedia, etc.

9. MySiteAuditor

MySiteAuditor is one of my favorite website SEO audit tools. This tool is suited for larger SEO agencies and can be integrated into the website to help you generate more leads. MySiteAuditor is one of those tools that is directly compatible with Google’s ranking algorithm.

Unlike other tools, MySiteAuditor identifies specific website pages for target keywords. The results can then be downloaded in PDF format or can be sent via email for making routine strategies.

10. Google Search Console

Google Search Console is the best tool to use if you are beginning your SEO career. This tool is free to use, which provides a fair amount of insights and gives a summary of things that are important to note, such as broken links, page load speed, indexed web pages, HTML markups, etc.

You can also identify your position on the website, like the number of clicks in SERP results and the number of impressions as well.

It lacks in providing a complete picture for your website and that is a major drawback. Nonetheless, it is a great tool for an initial analysis of your website.

11. Whatagraph – SEO Report Sample

Whatagraph SEO reporting template makes SEO performance assessment a breeze – especially for marketing agencies. This tool integrates Whatagraph with essential SEO tools such as Google Search Console, Google Analytics, SEMRush, and many more to pull valuable metrics into one comprehensive marketing report.

It delivers in-depth insights to your clients in just a few clicks. Track and present website total organic traffic, clicks, impressions, CTR, link-building stats, and more. With the help of this tool, you can visualize the data based on your own preference with lists, tables, charts, images, and comments.

With Whatagraph and the available integrations, you can conduct competitor SEO analysis and get yourself familiarized with competitors’ activities.

Set priorities in which areas you need to focus the most. Analyze historical trends to see how your organic traffic has been growing over time versus your competitors and make weighed predictions for the future.

12. SEO Report Card

If you are looking to get a quick analysis of your website, then SEO Report Card is one of the best tools to audit your website. The tool is quite visual in presentation and is swift in working as well. This tool audits the website based on the following categories, such as rank analysis, link building, on-site analysis, metrics, and current Indexing etc.

13. Moz Crawl Test

Moz Crawl Test is another synonymous tool with SEO and website auditing. Moz has its own website crawler that helps webmasters identify critical issues with the website, status codes of HTTP, and other useful SEO data for website audits.

This tool also helps you to figure out the duplicate content on your website, errors that are present in the title tag, redirects of the server, and other important factors that affect the crawlability and indexability of your website.

14. DeepCrawl

DeepCrawl provides in-depth reports and crawls millions of web pages. It is one of the best tools to use if you run large marketing projects. It also returns you reports about your competitors based on the site structure, content, and social media marketing.

DeepCrawl also provides you the option to auto-schedule crawling tasks and allows you to customize your crawls, like setting the metrics for content, web page load time, links, titles, URL lengths, etc.

In addition, DeepCrawl also allows you to manage your SEO team with ease. You can use the tool to assign tasks to your employees, create support tickets, and keep track of your website performance from time to time.

15. Found’s SEO Audit Tool

Found’s SEO Audit tool is a powerful tool for online marketers who are looking to find and solve SEO errors.

You just need to enter your URL to get an instant report based on the three main sections, i.e. technical, content issues, and external link analysis. You can then download the report in PDF format for future strategies and planning.

16. Alexa Site Audit

Alexa Audit tool is a favorite tool for site owners as it helps them to figure out and fix problems on their websites. It provides keyword suggestions and backlinks reports based on the data of Alexa. The generated report is formatted in an easy-to-read format, making it easier for the user to read and fix errors.

17. FirstSiteGuide Lookup Tool

FirstSiteGuide’s Lookup tool is a completely free tool that helps you discover all the important information about any website you need.  

It’s very helpful for competitive analysis, keyword and content research, rank tracking, and web monitoring – which also makes it great if you want to improve your marketing and SEO.

18. SERPSTAT Website Audit Tool

Serpstat site audit is a tool that can help you to assess and improve your technical optimization easily. This tool is suited not only for SEO specialists and agencies but also for those who are strangers to SEO.

It shows the types of mistakes you have on your site along with their location and even gives brief recommendations on how to fix them. Therefore, you can run your domain through this tool and get all the information you need to improve your site and rank higher as a result.

It finds all errors related to meta tags, headings, indexation, links, redirects, server parameters, HTTP, and loading speed. It allows exporting your report to the spreadsheet or PDF format. Also, you can add your own logo to this report.

19. Benchmark Hero Solution

Benchmark Hero does a complete and detailed audit of your online store and provides valuable insights and actionable points through its report, showing you why your store isn’t meeting your traffic or conversion goals.

100% free, it will enable you to compare your eCommerce store to thousands of large online stores and pinpoint what you can easily do to improve your store today!

Benchmark Hero works in three steps:

Step 1 – Auditing Your Site: First, the app will audit your online store, ranking it on four segments: marketing, shopping experience, trustworthiness and technical performance.

Step 2 – Benchmarking: Next, the automated store feedback app will compare and rank your site’s stats against leading 7- and 8-figure eCommerce stores.

Step 3 – Action Items: Lastly, Benchmark Hero will guide you through each item and show you the immediate action you can take to instantly improve your online store and ranking.

During this automated audit process, the system will help you review and improve your customer value, recurring customer percentage and site speed, while showing you how customers see your site and how Google scans it.

20. Netpeak Spider

Netpeak Spider is a desktop tool for a day-to-day SEO audit, quick search for issues, systematic analysis, and website scraping.

You can analyze incoming and outgoing links, find broken links and redirects, consider indexation instructions, and escape duplicate content: Titles, Meta Descriptions, H1 Headers, full pages, etc.

A tool can calculate internal PageRank to improve website linking structure and you can set custom rules to crawl either the entire website or its certain part. It shows the data of various SEO factors that might be hurting your rankings.

Netpeak Spider is available for free with no limitations by the term of use, the number of analyzed URLs, and settings customization.

21. Seomator

Seomator is an online SEO Audit tool that crawls a website and provides a comprehensive analysis Report you can export and download in a white-label PDF detailing the problems, scores, and fixes to on-page and off-page SEO performance.

If you want to get a quick analysis of your website then Seomator is exactly what you need. It is the best Embedded SEO Audit tool you can use to force your sales up by getting new leads. Also, Seomator has SEO Monitoring Alert options that perform auto-schedule crawling tasks and give you an opportunity to track any changes in a website’s SEO life continually.

Furthermore, using the Seomator Domain Comparison tool, you can easily compare two competitors’ websites in 10 minutes and be able to offer one of them a quick decision about  SEO improvements.

Technical SEO Tools for Crawling

Some advanced tools for technical SEO include:

• DeepCrawl: Provides detailed insights into your site’s architecture and health.
• Botify: Focuses on large-scale website analysis, including mobile usability and crawling efficiency.

Mobile SEO Audit Tools

Given the increasing importance of mobile-first indexing, tools like Google’s Mobile-Friendly Test and Pingdom Tools are crucial for ensuring your website performs well on mobile devices.

Page Speed and Performance Tools

Improving your website’s speed can have a significant impact on SEO. Tools like Google’s Lighthouse and PageSpeed Insights provide in-depth speed and performance analysis.

Backlink Audit Tools

Analyzing and maintaining a healthy backlink profile is essential for ranking well. Ahrefs and Majestic are the top tools for monitoring backlinks and identifying harmful links that might hurt your SEO.

Keyword Research Audit Tools

Tools like Google Keyword Planner and KWFinder help identify keyword opportunities and track keyword performance over time, ensuring your content remains competitive in search results.

Content Optimization Tools

Clearscope and MarketMuse are valuable tools for optimizing your content according to search intent and improving the relevance of your pages for targeted keywords.

Ghreact’s Free SEO Audit

Ghreact offers a free SEO audit to help businesses understand how their websites are performing. Our comprehensive digital marketing services include SEO audits, on-page optimization, and technical SEO support. Contact Ghreact today for your free audit and get personalized insights into improving your website’s visibility.

Why Choose Ghreact for SEO Audits?

• Expertise: Our team has years of experience in delivering effective SEO strategies.
• Comprehensive Services: We offer a full range of digital marketing services, including SEO, content marketing, and social media management.
• Proven Results: Our clients have seen significant improvements in their search rankings and traffic.

Conclusion

In conclusion, using the right SEO audit tools is essential for understanding your website’s performance and uncovering opportunities for improvement. Regular audits ensure that your site remains optimized, fast, and competitive in search results.

FAQs

1. How often should I perform an SEO audit?
   It’s recommended to perform an SEO audit at least once every six months or after any major website changes.
2. What is the difference between on-page and technical SEO?
   On-page SEO focuses on optimizing the content and HTML code of individual pages, while technical SEO ensures that your site can be properly crawled and indexed by search engines.
3. Can free SEO audit tools provide comprehensive insights?
   Free tools can provide valuable insights, but paid tools often offer more detailed and comprehensive analysis.
4. How do SEO audits improve website rankings?
   By identifying and fixing issues such as broken links, slow page speed, and poor mobile usability, SEO audits can improve search engine rankings.
5. What are the risks of not auditing my website regularly?
   Without regular audits, you might miss critical issues that could hurt your site’s rankings, such as crawl errors, broken links, and outdated content.
6. How do I request a free SEO audit from Ghreact?
   Simply visit our website or contact us directly to request your free SEO audit and get tailored recommendations for improving your site’s performance.

Ready to Pick Your Best Website Audit Tool?

Adding one or a combination of these tools along with advanced analytics tools for marketing is going to allow you to closely assess your website and stand out against your competitors.

Please note that this is in no way a comprehensive list and neither is it based on any ranking factors. For a more in-depth list of tools, James Hubbard’s guide to SEO auditing is worth a look.

Additionally, remember the point I raised at the beginning, none of these tools are all-encompassing, and you need to complement these tools with the right SEO team and take the right steps for your online business.

Please let me know, which tools you use for your website audit. Thank you!